Research plan (media texts, academic texts and
websites)
Media texts
My Main focus text will be WIley Ft Chipmunk -
Reload
Other media texts
- K Koke
Ft rita Ora - Lay Down Your Weapons
- Chipmunk
Ft - Meek Mills - Pizza Boy
- Krept
and Konan - Too Young
- Krept
and Konan My story
- Yungen
- Off the record
TV documentaries
Academic texts/books
- Don't Call Me Urban The Time Of Grime (28th October 2010)
"Don't Call Me Urban!" is the definitive
contemporary documentary record exploring one of the biggest social issues in
the UK - drug use, the wayward behavior of deprived black (and white) youth -
it is the only book to give an unbiased account of a significant and vibrant
genre of music in the UK and abroad"
Internet Links
SBTV – “It’s not all about how much you make. Success shouldn’t be
determined by wealth nut by the impact you have on your culture”
Reload Lyrics
“We just came to live some
life we roll out when we want I be right inside the party”
“All the stars are on the ground right now But that won’t be for long we go back
up into the sky and shine put my high beam on”
“That’s when I raise a glass up high I want this moment for life”
“This game can be a good
thing only if your futures bright that plane can be a good thing that’s why I’m
always on flights”
“See I been working all week man I could use a drink long as I’m
with all my people”
“You see I started rapping at fourteen met Wiley at one six”
“The Roly’s presidential like its vote time we taking shots no
free throw”
“UK
rapper Chipmunk has said he struggled with becoming famous at a young age,
admitting that "it got on top of me"
“The 20-year-old posted
worrying messages on Twitter in November 2009 with one saying "I want to
die" and another asking "Is suicide easy?"
"The little success that
I have encountered came at a very young age," he said. "I had to take
a step out and see, not what was going wrong, but what would make me happy
again."
"There's more to music
for creators and writers," he admitted. "There's so much more to
encounter. We're trying to change people's lives with this stuff.”
“While
he admits it felt "like a bullet hit me in the heart" he says
file-sharing isn't something that can't be put back in the box.”
"As long as there are Macs,
as long as there are laptops, as long as there's Safari and Firefox, there's
always going to be shared download sites.”
"It's down to us as artists
to get to that point where, even if someone leaks your stuff, you still have
the loyal core supporters who will go out and buy it when it comes out."
“The flat I grew up in... was on an estate. It was a fun place
to live and I learned a lot of things from it, like how to look after yourself
in the big bad world.”
“
Wiley says
he’s taking a break from mainstream pop and returning to the Grime roots he’s
famous for having a hand in kick starting.”
“The genre he
invented and loves above all else.”
“In the
past, Wiley has complained about the direction that his music was going in,
threatening to leave his record label and nearly refusing to take part in the
video for Lights On featuring Angel.”
“Obviously, this “break from pop” that Warner are allowing him to
have means they don’t want to lose Wiley as an artist – and he’s evidently so
determined to return to his grime origins that he risked possibly being
dropped.”
“He’s already stepping away from the mainstream as he recently released
seven new songs on his SoundCloud.”
“It raises the question, why can’t he release the music he wants
to under Warner? And how many other grime-turned-pop artists (*cough* Dizzee
Rascal) should take a leaf out of Wiley’s book and go back to how they started?”
WileyVerified account
“Wiley's final mission take grime
to the mainstream.”
“Wiley who won his first MOBO
award on the 18th anniversary
of the MOBO Awards! The Godfather of Grime won the award for Best Male Act.”
“The multi-MOBO Award nominee
has been involved in countless pivotal moments in underground music history,
discovered and nurtured a number of artists and influenced the recent wave of
Grime MC’s scoring hits with electro-pop infused singles.”
“Taking his signature Eski
sound out of the underground and into the mainstream, achieving a Top 20 hit
with the tune 'Champagne Dance'. When they broke up, Wiley then went on
to form the grime collective Roll Deep, playing a major role in introducing
several UK artists like Dizzee Rascal and Tinchy Stryder.”
“Wiley is a pioneer in the UK
underground scene and a versatile artist with many crossover hits and
continuously produces grime music, while releasing mainstream singles, such as
chart-topper ‘Heatwave’, ‘Wearing My Rolex’ and Never Be Your Woman’.”
“He is an undisputed legend
and even though the grime pioneer has achieved mainstream success, he remains
true to his roots and continues to champion the scene which brought his talents
to the forefront.”
“Before
that, she’d only really been seen in a handful of online videos, but by the
time of the song’s official release in February last year – it went straight to
No 1 and ended up selling more than 480,000 copies – she was one of the most
talked-about singers in the country.”
“Meanwhile,
her debut album Ora topped the chart, finishing the year with sales of around
240,000.”
“The success of the
singles, and the tour selling out within minutes of the tickets going on sale
as well – all of last year was crazy.”
“Ora is getting used to
“surreal”. She was signed by Jay-Z’s management company and record label Roc
Nation in New York after Mr Beyonce himself called to request a meeting.”
“I
went to the Brits last year and no one even noticed I was there, no one took a
photograph or anything, and a year later I'm up for some awards,”
“My
first album was finished when I was 19, and I'm 22 now, so I have a lot more I
want to talk about and say,” she adds.”
“20-year-old Tottenham rapper Chipmunk, with a No 2 album and No 1 single already to his
name, looks poised to make the next major breakthrough.”
“In Chipmunk's case, however, he appears set to
do so by shaving the rough edges and atonal deviations off the music that made
him.”
“It's a case of goodbye grime, hello slick,
radio-friendly US R&B: staged deep in the bowels of the O2 to launch his
second album.”
“Swigging from a bottle of Hennessey as he took
to the stage after 1am.”
“Chipmunk song Foul: "I never once said fuck
grime; the clock kept ticking, I just moved with the times."
“street-sharp wit of early singles such as Oopsy
Daisy and Chip Diddy Chip have been supplanted by processed urban beats and
tired blather about haters and gold-diggers.”
“Chipmunk closed his short set with a solo
version of his arena-friendly Chris Brown collaboration Champion, it was clear
his sights are now set not on Archway but on America.”
“Two of the UK’s biggest rap and
grime artists, Wretch 32 and Chipmunk, are collaborating for a special must-see
one-off show.”
“Think Big is for people aged 13-25
and their main aim is to help make things better in your local community
through projects based on your ideas.”
“The
gig is being staged by young people to celebrate the work of other young people
who have made a difference to their communities through over 1,000 youth-led 02
Think Big projects.”
“Chipmunk,
renowned for his platinum album I Am Chipmunk, has not only
conquered the UK charts but has also broken into America.”
“He says: “The idea behind the show
is really simple: a celebration of young people, for young people, created by
young people. Too often, the great work young people do day in and day out in
their communities gets overlooked.”
“Wretch
32 is a key ambassador for the Think Big project.”
“Dizzee Rascal and Wiley were among the first to bring the genre to the attention of the mainstream media in 2003-4, with their albums Boy in da Corner and Treddin' on Thin Ice respectively.”
“Grime has received exposure from television stations including Channel U (now known as Channel AKA), Logan Sama's show on London station Kiss FM, and the BBC's youth-oriented digital radio station BBC Radio 1Xtra.”
“Grime, however, is a cross-pollinated genre, taking influences from a variety of different cultural styles as well as musical ones and is therefore still in many respects considered to be underground music, even after mainstream exposure.”
“It exists in a largely informal economy in which most artists make their debuts on independently-produced battle DVDs that, like mixtapes are sold out of barbershops and make their way around the city.”
“Even though Grime is very popular in the UK, many recording labels have yet to acknowledge its presence as a genre that can compete in the global market.”
“Dizzee Rascal's DJ says, "the biggest conflict I have is with major labels because they still don’t get it".”
“He says that they just don't understand the value of Grime, and more so UK Music as a whole, as other countries do.”
“On March 20, 2013, a comedy drama called Youngers began on E4 and is based around a group of teenagers in South-East London trying to become recognised in the grime music scene.”
